The diagram below illustrates our operating model. University volunteers review our online safety output to ensure that it's well-founded. We don't attempt to develop our own audience for online safety information.
There are other groups all over London who already have an audience, and possibly outreach workers who seek out the most vulnerable in their homes. "We partner these groups, sharing our specialist knowledge. The most influential members of the community are often Mums ,so our material is aimed at them. Our website is an information source which we hope those who are contacted will use as a reference.